Prowein 2023: Vini del Trentino come back to Düsseldorf
Germany: second export market after the USA - 2022 was a positive year with a production above the average of the last decade
Trento – 8th March 2023
The Consortium Vini del Trentino is attending the forthcoming ProWein, in Düsseldorf from 19th to 21st of March 2023, with a stand (Halle 15 / E51) that is hosting a wide selection of the best wines from Trentino Appellations.
The area dedicated to Trentino is hosting 12 wineries belonging to the Consortium Vini del Trentino.
The Consortium Vini del Trentino returns to the German fair, an unmissable appointment for the international promotion of wine, consolidating the collaboration with Trentino Marketing, the public territorial promotion company which coordinates the exhibition stands of great value and visual impact that host the companies and return a coordinated image of the territory. In addition to the presence coordinated by the Consortium, other big players in the Trentino area are presenting themselves independently or with the reference importer, consecrating what according to the experts has become one of the most important appointments for international operators.
Graziano Molon, director of the Consortium Vini del Trentino, recalls that “the German market represents Trentino’s second largest export market after the United States and before Great Britain, but international operators from every foreign market are meeting at next ProWein. This is why it is even more important to be present and above all to organize an agenda full of appointments from the previous months”. In addition to monitoring the market, for the Consortium Vini del Trentino the main driver of communication is still sustainability, sanctioned with the creation of the first Sustainability Report, the first report written by an Italian Consortium.