Trento, March, 29th 2023 – The Trentino Wine Consortium, together with the Trentino Marketing and the Trento Independent Province’s support, will coordinate stand 3, dedicated to Trentino at Vinitaly 2023, in 1800 square meters set-up area in which 55 producers and 7 territory’s authorities have been confirmed and will be coordinated in the institutional area.

Trentino’s wine and territory’s marketing is presented in all its components, both productive and institutional. This is a greedy occasion for the public and the professional visitors to get to know and taste the numerous references available in the stand.

Beside the wine excellences both still and sparkling, it will also be possible to taste Trentino’s spirits – firstly grappa – which will be present at the Trentino Grappa Protection Institute, which, since 2022, stipulated an operative convention for the products’ strategic promotion.

Vinitaly has been representing for years a national wine product’s display in the world and it is a fundamental promotional and communication moment for all producers.

“For the Italian wine world – Trentino Wine Consortium President, Pietro Patton says – Vinitaly represents a fundamental appointment, it is a display of the Italian excellences towards the world. This year as well, the Trentino wine is coordinated by the Consortium and is presented in the best way in the stand 3. Besides the Trento Independent Province’s institutional participation with Trentino Marketing, Trentodoc institution, E. Mach Foundation and the Trento Chamber of Commerce, together with the Consortium itself, the true protagonists remain the great producing realities and the small winegrowers who constitute the Trentino offer’s quality hodgepodge”.

“The Trentino wine sector – as Giulia Zanotelli, Trentino’s Agricultural Council Member, underlines – is present at the 55° Vinitaly Edition, an international appointment for the wine sector, with a few strengths points: the constant effort to obtain high-quality productions, the offer’s richness and a communication that values the relationship between territory, culture and hospitality, also through highly appreciated events such as the Trentodoc Festival, organized last year in October. Among producers and public decision-makers, there is the awareness of the challenges that the mountain viticulture has ahead of itself, starting from the plant diseases fight and the investments, only to arrive today to a necessary and appropriate attention to the hydro-saving topic. In this sector, Trentino is well aware of being able to count on the valid support of a research and innovation team at the service of the territory’s needs, with which a tight alliance must be renewed in order to be favorable to a well-balanced development”.

Trento – 8th March 2023

The Consortium Vini del Trentino is attending the forthcoming ProWein, in Düsseldorf from 19th to 21st of March 2023, with a stand (Halle 15 / E51) that is hosting a wide selection of the best wines from Trentino Appellations.

The area dedicated to Trentino is hosting 12 wineries belonging to the Consortium Vini del Trentino.

The Consortium Vini del Trentino returns to the German fair, an unmissable appointment for the international promotion of wine, consolidating the collaboration with Trentino Marketing, the public territorial promotion company which coordinates the exhibition stands of great value and visual impact that host the companies and return a coordinated image of the territory. In addition to the presence coordinated by the Consortium, other big players in the Trentino area are presenting themselves independently or with the reference importer, consecrating what according to the experts has become one of the most important appointments for international operators.

Graziano Molon, director of the Consortium Vini del Trentino, recalls that “the German market represents Trentino’s second largest export market after the United States and before Great Britain, but international operators from every foreign market are meeting at next ProWein. This is why it is even more important to be present and above all to organize an agenda full of appointments from the previous months”. In addition to monitoring the market, for the Consortium Vini del Trentino the main driver of communication is still sustainability, sanctioned with the creation of the first Sustainability Report, the first report written by an Italian Consortium.